Each "rabbit hole" in my career—from advertising to teaching in rural India to product management in civic tech—has made me a better researcher by reinforcing my core process: combining deep stakeholder empathy with rigorous business analysis to find the story in the data.

I believe in research that unites

I stand out as a UX researcher because I design with everyone’s needs in mind—end users, business partners, designers, engineers, and community stakeholders. My research doesn’t stop at surfacing user pain points; I work to understand the broader ecosystem of constraints and opportunities that shape a product. By balancing user empathy with organizational goals and technical feasibility, I create insights that drive alignment across teams and lead to solutions that are not only usable, but also sustainable, equitable, and impactful.

When I'm not untangling complex problems, I'm usually learning a new skill. I love to bake and am currently working on improving my cake decorating skills. I also play a few string instruments and am determined to actually learn the ukulele (beyond the three songs everyone knows). And I love learning new languages! Você fala português?